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Sunday, October 18, 2026
Scribora Pulse Echo

Toto Wolff Set to Divest Stake Pricing Mercedes Formula 1 Team at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided Mercedes to historic achievements in F1

Toto Wolff is in advanced talks to sell part of his ownership stake in the Mercedes Formula 1 team.

The deal values Mercedes at £4.6bn – a record for an F1 team – after McLaren was appraised at £3.5 billion in an adjustment to ownership structure last September.

The Austrian executive, who holds a 33% stake of Mercedes F1, plans to divest a shareholding in the region of 5%.

Wolff, aged 53 would stay on as team boss and CEO if the sale goes through.

Shareholder Breakdown

The other shareholders in Mercedes F1 are Mercedes-Benz and chemicals giant Ineos Group, who each also own a third of the enterprise.

An official representative said: "We will be making no official statement on this. The management structure of the team will remain unchanged, and all three partners are dedicated to the ongoing success of the brand in Formula One."

Valuation Growth

This arrangement signifies a significant increase in value of the Mercedes team after Ineos acquired its share for £208m in 2022.

The rise demonstrates the growth in valuations of F1 teams recently as a consequence of the increasing appeal of the sport around the world.

This trend was evident with the box-office performance of the Formula 1 film featuring Hollywood star Brad Pitt, which debuted in summer 2023 and earned more than $630m (£458m) at the box office.

It is Pitt's most successful film and the highest-earning sports film to date.

Present Performance

Mercedes are second in the team standings, trailing McLaren Racing, with three races left in the current championship.

Mercedes' primary racer George Russell has secured victory in two of the 21 grands prix so far and is fourth in the drivers' championship after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team won a unprecedented eight consecutive team titles and seven drivers' titles, six for Lewis Hamilton and one by Nico Rosberg, between 2014 to 2021.

The writer

Robin Johnson

Elara is a seasoned writer and digital strategist, passionate about storytelling and emerging tech trends.

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